NYFW Backstage with Aveda – Hellessy, Tibi, Public School & Tome


Backstage makeup vibes at the Hellessy AW2017 show at Highline Studios in New York City, Aveda Artist, Janell Geason, used NEW Aveda Petal Essence™ Face Accents in Seychelles Sand (infused with aromatic floral notes) to illuminate and contour cheekbones in a more natural-looking way and NEW Aveda Nourish-Mint™ Smoothing Lip Color in Coral Sands (with a certified organic peppermint and vanilla aroma) to give lips a warm, soft peachy color. Definitely such a fresh, dewy look!


Aveda Artist, Frank Rizzieri, created thick, healthy and face-framing hair for the TIBI AW2017 show –inspired heavily by menswear – held at Skylight Modern in New York City. Aveda Thickening Tonic) with a pure-fume™ aroma with certified organic rosemary, geranium, cinnamon) helped expand strands from root to tip, while Damage Remedy™ Split End Repair sealed ends instantly. No matter the length, each model had full and super plush strands. (Not to mention the tonic spray is my favorite Aveda hair product! Keeps my new fringe bangs intact without the hassle!)


Aveda Artist, Allen Ruiz, created weightless body and volume for the Public School AW2017 show held at a packed Milk Studios in New York City. Aveda Phomollient™ Styling Foam (with a pure-fume™ aroma with certified organic peppermint, ylang-ylang, bergamot) helped make the most out of what each model had already without weighing the hair down. The bigger the better. 

Male models received matte texture with a pliable hold from Aveda Artist, Allen Ruis. All-star Aveda Control Paste™ (with a pure-fume™ aroma with certified organic ylang-ylang, clove and clary sage) was worked into dry hair for a loose and piece-y high texture style. 


Aveda Global Creative Director Antoinette Beenders honed in on natural hair textures to create an array of individual styles for the Tome AW2017 show – celebrating confident, strong women – held at Clarkson Square in New York City. Dry Remedy™ Daily Moisturizing Oil was used to instantly add moisture and bring hair back to life. The sleek ponytails and curly styles were then set with Air Control™ Light Hold Hair Spray featuring the Pure-Fume™ aroma with certified organic lavender, bergamot and palmarosa. And one of my favorite makeup looks from this fashion week was their simple white-lined eyeliner. Minimal yet extremely powerful. Just gorgeous!