Happy Monday! How was everyone’s weekend? I spent it working, while also preparing for next month, which is one of the busiest months for me. In less than a couple of weeks New York Fashion Week will be here. This will be my sixth season attending NYFW, and after a few years in the ‘rodeo’ I definitely have learned a few lessons along the way. It’s not all what it is cracked up to be, in that it’s not something you just show up to, like going to the movies. It takes weeks (more than that if you’re out of towners) to organize and plan for the week, from meetings with brands/pr agencies that you’ll be working with, to the shows you will be attending, and even squeezing in a couple of photo shoots and dinners/site seeing along the way. And if you’re visiting, you’ll need to handle your flight, hotel, transportation, etc; So in today’s post I’m sharing 5 of my best tips for New York Fashion Week. Whether it’s surviving or thriving (let’s hope both ha ha) - during the week here in New York, these tips will keep you moving and grooving!
1. IT’S ALL ABOUT WHO YOU KNOW
A blogger once told me that if the brand could not seat her front row, she would refuse to attend the show. So it’s not only about who you’re connected with, because in the 7-day binge of networking with other like-minded people you could potentially partner with in the future, it’s about how you are connecting (while certainly being kind to others) to begin with. And this is not in terms of logistics, but rather taking value in a person’s time and input, and actually connecting on a creative level. For example, getting in the Coach show because it’s a place to be seen is not going to get you in at all. You have to gain the experience in the industry along with a growing audience in order to achieve some sort of recognition, only then to have bigger opportunities in meeting with the bigger labels in fashion. I’ve been fortunate to meet many in the business just by chance, or even taking another chance on smiling at someone backstage and striking up a conversation, only to lead to some sort of connection. Nowadays it’s all about numbers and what’s on the phone, but I think in order to build any sort of successful business relationship (or any for than matter, not just business), there has to be a personal connection, first and foremost.
2. BE PREPARED
No matter how much you think there’s time to prepare for what’s a veritable buffet for fashion bloggers during NYFW, it goes by so fast and there is a ton of preparation to deal with beforehand. For example, the emails that are sent out and received. Hopefully, your emails are not automated/robotic-like and have some sort of ‘you’ in the message along with yes, your numbers, because stats are also important. Then the organization of what you chose to do everyday, from events to shows, meetings, shoots and, hopefully some sleep, along with preparing looks each day before as well. It’s a lot of work for only a week. And even more if you do more than just one fashion week, like I have been doing for the past two seasons attending London Fashion Week, where next month will be my third time visiting - I’m very excited! Bring a really good external/portable charger. With all the phone usage from ubering, texting, photo/video taking, and more, your phone’s going to die rather quickly. Here’s a little tip: To conserve your
phone battery during fashion week, put your phone on airplane mode during
fashion shows. You can post what you want afterward, of course after turning the airplane mode off.
3. EAT HEALTHY & STAY HYDRATED
I can’t tell you how many times I would only have one meal a day during Fashion Week because of my crazy hectic schedule. And I was the crankiest, hangriest b-ya there ever was, haha! Kidding, but really, no one is pleasant to be around when hungry, and it’s just not good for you. Duh. Yes, I confess on solely relying on caffeine, such as soda and coffee instead of water where I became extremely dehydrated. Now I try to drink water everyday, but I also tend to drink a ton more while traveling, especially while on the plane. I also will eat a bit more on the healthier side just to give myself as much energy as I can get - and obv. the overall way of eating and drinking properly while literally being on the go for a week straight.
4. WEAR WHAT YOU MAKES YOU FEEL CONFIDENT
Every time I wore something I was even 10% unsure about, I would not get photographed by the street style photographers and I would just feel uncomfortable about wearing it the entire day. And this shows in photos. You got to know your style and own it! This is the time to have fun with your styling skills, but also shining on in that department! Who doesn’t want to look their best during Fashion Week? Again, if you’re a fashion blogger and you’re maybe doing it to just go- as in see and be seen, it may not be within your best interest then. You should want to go for the experience and to learn from it, to make you a better blogger and person, overall. But wearing what makes you feel 100% great about yourself, is something we all strive for and definitely want to showcase during this time of the year, while also sharing emerging talent/designers.
5. SERIOUSLY THOUGH, HAVE FUN!
You can kiss that “perfectly scheduled day” goodbye, so you might as well make the most of it! Each day you’ll maybe get around 5 hrs of sleep (if you’re lucky and have an editing team) will not eat perfectly, and will definitely not be stress-free. Don’t forget why you’re doing what you’re doing, and I hope it’s because you absolutely love it, want to meet other people and connect, and maybe learn something you haven’t yet, whether it’s your first time visiting New York or your tenth - from all there is to do in my city, I hope it’s out of support and passion for fashion. And when is it a bad thing to catch up with old friends, too? I love seeing everyone during this time period too :)
I hope you guys enjoyed today’s post! I do realize not everyone that comes to my blog is solely doing so for my fashion content, more so the content from fashion week. But rest assured, lots of more beauty and lifestyle content coming your way very soon! If you come here for fashion + styling tips, what would you like to see more of on the blog? And if you are attending fashion week, drop your comments down in the section below with your number one tip for NYFW! Wishing you guys a killer week, get it done and have a good time while doing so! Catch y’all back here soon.